A year ago, Indian products were often lauded for their ability to help people with health problems.
Now, as India’s economy continues to expand, that hype has given way to a growing awareness about their potential health benefits.
The new data on digital marketing from a recent report by global marketing agency Fidelity shows that the average Indian consumer spends nearly $100 a month on digital products, and that the country is the world’s fifth largest consumer of the digital products market.
While the Indian market is expected to grow at a healthy rate of about 5% in 2019, that will be largely offset by a 10% decline in the cost of these products.
The digital marketing industry, including mobile, social and online ads, is in the middle of a transition.
It was the first to experience a shift in the way digital advertising was sold in the past three decades.
But while consumers are becoming increasingly aware of the health benefits of their digital products and the importance of adopting new strategies in their marketing, many of the most successful Indian brands are still relying on old tactics.
The success of Indian brands in the digital advertising space was not always as strong as it is today, says Vyas Khatri, managing director and managing director of digital marketing firm Khatris Marketing.
“In some cases, the brand has a long lead in terms of brand awareness, but it’s not as clear cut as it could be.
The Indian brand is still more likely to be associated with a specific product or service than a specific brand,” he says.
Khatri says that there is a need for Indian brands to continue to innovate and be innovative.
“India is a small country and there’s a lot of scope for brand-building.
If you want to create a brand with a global brand, you have to take that global brand with you,” he adds.
Kharath Chand, executive vice president at digital marketing company Aditi, agrees.
“The brand needs to continue its innovation and develop new platforms and methods for its brand to reach new audiences,” she says.
Aditi, which was founded in 2007, has a global focus on digital advertising.
The firm has worked with some of the world, including Samsung, to develop digital advertising solutions.
While digital advertising is still seen as a new medium in the Indian marketplace, Chand says that India is an innovative country.
“The market is growing at a high rate and it’s still a small market.
There are so many different types of companies that are coming into the market and trying to figure out how to sell their products and services to new audiences.
There’s a great opportunity to grow the market as well,” she adds.
For instance, Aditi is partnering with several Indian businesses to offer free online training sessions to help customers learn more about digital marketing.
Chand says she has been impressed by how many Indian companies are using digital advertising to reach potential consumers, including those who do not have access to online advertising.
“Many of these companies are investing in their digital advertising because they want to be able to reach the people who need to learn more,” she explains.
While most of the Indian companies have been doing well in terms the amount of digital advertising they have sold in India, Khatrik says that it will take a while before brands in India are able to offer the same level of digital product advertising in other countries.
“We don’t have any evidence that these companies will be able for the same type of advertising in the future.
There is a gap.
The gap is a huge gap, but that gap is coming,” he notes.