Costco is launching a new ad campaign on Facebook and Instagram aimed at selling products and services that are more affordable.
Costco is running ads for various products and other services on its Facebook page, Instagram and Twitter account and on its brand website, which is part of the company’s global Beauty.co site.
The brand is targeting “beauty lovers” to get more value for their money.
The brand is also working with “Beauty-Inspired Brands” to give a discount on certain products.
This includes the beauty industry and “beauticians, makeup artists, beauty bloggers, beauty specialists, and beauty-focused brands”.
Costco says that the campaign is the first of its kind in the US.
“Costco has been partnering with brands that are pioneering the beauty space and are taking advantage of our digital platforms to reach more people,” the company said in a statement.
The beauty-oriented brands are listed under the category “health, beauty, personal care, beauty and wellness”.