Amit Singha, founder of online advertising platform Shopify, believes in the power of a product to make a customer feel connected to its brand and ultimately make a sale.
“If you have a product that is very effective at what it does, you can easily sell it to the wrong people,” Singha told TechCrunch.
He believes that in today’s hyper competitive environment, it’s worth giving your product a try, even if it’s not a household name.
Singha’s experience with Shopify’s product advertising platform, Shopify Advertising, has been nothing short of eye-opening.
“It’s really helpful because you get to really know the product and it gives you insight into how it works,” he said.
“I’ve been doing this for about four years now and it has helped me understand what is really going on in the market, why it is the way it is and where it is going.”
Shopify has been offering its product advertising services since 2012, and has grown to become one of the most popular online advertising platforms, according to Singha.
“This is not just about the products themselves, it is about the people who use them,” he added.
“For us, the product advertising is not a service.
It’s about understanding what it is that the product is, how it is used and then offering it to that group of people.”
Singha said that the only way to truly understand the use of your product advertising product is to see it in action.
“That is the only real way you can truly know what is going on and get the insight that you need to make better decisions and decisions that you want to make,” he explained.
The best products Shopify offers to advertisers, in his opinion, include the following: “The best products are products that are designed to help you make money,” he emphasized.
“People think you can make money on their website, but they don’t really know what that means.
They can see ads on their pages but they can’t actually buy them.
I want to give them the tools to make money with my products.”
While the above-mentioned products have been around for some time, Singha believes the future of product advertising has definitely been on the rise.
“There is a lot more competition in the space,” he admitted.
“In the next few years, people are going to be using products in their marketing to reach more people.”
He further believes that product advertising should be seen as an opportunity for businesses to create an impact through social media.
“You want to be able to create a story in the context of social media and get people to talk about you in the best way possible,” he concluded.