Posted May 08, 2018 12:10:51 The most-watched video-on-demand network in the US and its most popular network are both in the top 25 list of most-trusted brands by consumer ad networks.
According to Kantar Media, ad networks across TV, radio and online spent $3.3 billion on TV ads during the first half of 2018, up 6.6 percent from the same period last year.TV advertising has become a lucrative business for companies like Google, which is expected to spend more than $1 billion in the first quarter of 2019, according to the New York Times.
While video advertising is growing faster than radio and TV advertising, TV ads have fallen behind since the start of the year, according the ad research firm.
That has prompted advertisers to turn their attention to the online ad market, which has seen the most growth in 2018, according Kantar.
Kantar says that video ad spend in the U.S. grew 20 percent in the second half of 2017, according a recent report by the research firm iSpot.
However, in 2018 there was an 11 percent decline in video ad spending compared to the same time last year, iSpot said in a statement.
In 2018, TV advertising spending fell to $1.3 trillion, down 6.4 percent from $1,327.4 billion in 2017.
The total ad spend on broadcast TV, including advertising and promotion, fell 5.1 percent from a year ago, according Nielsen.
The report also noted that ad spending on digital TV increased 13.7 percent.