You know the saying: ‘You can’t have it all, but you can have a few.’
Well, if that’s true for food advertising, then we could be in for a world of improvement with our organic products.
The beauty of the new Organic Brands Platform is that the brands have an unprecedented level of control over how their advertising is used.
While the platform will still require brands to adhere to the rules of organic certification, brands will be able to directly engage consumers through direct messages, organic videos and other forms of social media.
A growing number of brands are embracing organic branding as a way to increase their reach and reach consumers through marketing, but they’re also seeing increased interest from consumers.
Some are even offering free organic groceries in exchange for a few dollars.
While some brands have been embracing organic as a marketing strategy, others are starting to experiment.
Organic Brands CEO and Founder, Rob Richey says, ‘With organic branding, brands can make money without necessarily paying for a full organic product.
There’s no cost associated, no marketing, and consumers get the full experience.’
So far, there are some interesting new brands launching on the platform.
Bacon Republic, the leading vegan food brand, launched a campaign with their Instagram account, #BaconRepublic, where they showed off the new Bacon Republic Organic Banana Bread.
Lola, a fast-casual restaurant chain that has a huge presence in New York City, partnered with a New York-based organic-food chain to launch a brand-new menu item called LOLA.
The menu features 100% organic, raw, gluten-free, non-GMO ingredients and is available only in the city of Los Angeles.
Flexbox, a high-end grocery chain, teamed up with a popular organic food store to launch FLEXBOX, an organic vegan and gluten-friendly smoothie.
Vita Foods, a premium food and beverage retailer, announced a partnership with Benedict’s Market, a new organic-friendly grocery store in New Jersey, to launch the brand’s first organic deli.
Other brands are making their presence felt in the organic-marketing arena with Green Organic, a food and retail startup, launched the first-ever organic-marketed bag with an organic tagline.
So, are we ready for a revolution in organic food marketing?
While the organic market is still young, it’s already seen an increase in organic-branded products and brands like Papa John’s, Kool-Aid, Bourbon Street Market, The Farmacy and Baked Goods are all in the process of opening up their own organic-labeled stores.
In terms of organic-branding brands that are already doing well, Pampered Chef and Blue Apron are two companies that have launched their own brands.
Pompeo, a global brand that offers a range of premium premium products, recently launched POMPERS organic and vegan breakfast sandwiches and Poppy Seeds, a popular vegan and organic organic yogurt brand, announced they would be launching their own organic brand.
Another growing trend is the use of organic products to promote their own brand.
In the US, for example, Blue Coat, an online store that provides free custom clothing and home decor, recently announced they are opening their own vegan and vegan-friendly clothing brand called Bluecoat.
Finally, there is a growing number of food brands that have begun to explore organic marketing strategies in an attempt to gain a foothold in the new organic market.
According to The Organic Brands Association, there have been more than 60 organic food brands launch in the last six months, with brands like Blue Apron, Green Organic, Papa John’s and Pepsi all announcing their intention to launch organic products in the near future.
If you want to learn more about organic food and how brands are positioning themselves in the market, read this article from The Organic Brands Council.