How to write a personalized ad campaign

The article below is excerpted from “How to Write a Personalized Ad Campaign” by Steven A. Bensinger, Ph.

D., a professor of communication at the University of North Carolina at Chapel Hill.

The original article can be found at The American Council on Science and Health.

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The American Dietetic Association, the National Institutes of Health and the U.S. Department of Agriculture are all major sponsors of The American Journal of Clinical Nutrition.